The problem isn’t knowing what to say.

The problem is that you prematurely judge your writing as some not enough crap that will be ridiculed by everyone including and especially that one dude from high school who for some reason is a successful artist now even though all of his stuff sucks like objectively sucks ask anyone.

So what's the solve?

I dunno! We'll figure it out together.

Usually, talking through it helps. A lot.

And often, the truth of the piece IS whatever is holding you back from writing it. I’ll explain what I mean when we chat.

“I’m funny in person, but when I try writing funny it blows butt.”

“I want to be more vulnerable on the page.”

“I wanna grow my newsletter.”

“I want to use Substack Notes without losing my mind.”

Rae Katz, Inner Workings

I have known Alex for fifteen years, and began working with him in a professional capacity one year ago. At the time, I was just starting to write a newsletter on Substack, and he had already successfully begun to build an audience there. Since then, we have exchanged writing weekly, in addition to discussing strategies for growth. On both fronts, Alex's input has been absolutely transformative.