Problem: How do we humanize a telehealth therapy company?

Working with CEO Mike Clare, I led a copy and brand revamp that focused on creating a brand personality centered around answering the question “who would Mood Health be at a party?”

The result? A personality equal parts playful and professional a la Robin Williams in Good Will Hunting.

Importantly, the brand was not a scientific guru that spoke down to people — Mood Health lives squarely in the postmodern school of therapy where the therapist acts as a coach and friend more than an expert.

Solution: Full copywriting rebrand across web, email, social, and support materials. Drove a 30% user session increase and reduced bounce rate by 20%.